About MCF
Chronology and Background
- April 1999
- Begins activities as voluntary group forum within the Easy Internet Association (EIA)
- October 1999
- EIA is dissolved and MCF begins activities as independent voluntary association
- April 2009
- Following the dissolution of voluntary association, established as corporate association and begins activities as the Mobile Content Forum
The mission
MCF is to pursue activities with the following three key objectives:
- Promote a healthy mobile content industry by building good relations with consumers, other industry organizations, and society as a whole.
- Provide support for the creation of diverse business models that meet user needs and strengthen the mobile content industry.
- Support Japan’s move into the future by pioneering the development of new markets, both domestic and international.
Organizational Chart
MCF Mid- and Long-Term Vision
Basic vision
Provide services to members to address international and domestic market changes using an evolving strategy that keeps pace with globalization.
4GL Measures to Address Change
GLOBAL Connection
MCF is building its organization to help strengthen connections and cooperate with governments, industry groups overseas, and key companies, including OS providers. In particular, MCF is developing an approach optimized to support market expansion of Japan’s 1.655 trillion yen domestic mobile content-related market.
GLOBAL Devices
MCF is promoting industry engagement in the global b-to-c device market, including smart phones and tablets. In addition, MCF is also providing a new range of member services in the growing b-to-b market of companies, including manufacturers and distributors.
GLOBAL Markets
In order to expand the Japan market from domestic to international, MCF is building out its global network of industry organizations. MCF is also supporting its local member companies by forming international alliances, sponsoring regular video conferences and establishing a platform for global distribution test beds and usability tests.
GLOBAL Knowledge
MCF supports its member companies via numerous activities, including the collection and translation into Japanese of key specifications and rules and regulations required to develop applications and services for iPhone, Android and other new platforms.
